What Would Google Do?, by Jeff Jarvis, talks a lot about Google and what he believes makes it so successful. He draws on these ideas to form several hypotheses about the future rules of business, such as "give the people control and we will use it", "You don't create communities, but you can provide elegant organization", "the mass market is being replaced by masses of niche markets" and a number of other similar "Google Rules".
Jarvis examines these rules throughout the first half of the book, discussing how they apply to Google and how other companies are using these rules for success. The rest of the people watch passively.
Jarvis examines these rules throughout the first half of the book, discussing how they apply to Google and how other companies are using these rules for success. The rest of the people watch passively.
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